The Number of The Yeast: Trooper Ale by Iron Maiden
Run to the Pub, 2 Minutes to Last Call, The Hops of the Ancient Bartender. Let the beer-lyric puns (would that be byrics?) begin, because Iron Maiden vocalist Bruce Dickinson, not content with being an active airline pilot, avid fencer and, oh yeah, singer in the biggest Heavy Metal band in the world, is fronting a new project: Trooper Ale.
Yes, you read that right. Iron Maiden branded beer. However, unlike many other hard rocking forays into fermented beverage branding, this, like every venture Iron Maiden undertakes, is one founded on serious business practices. Let Bruce and Martyn Weeks, head brewer of Robinson Brewery, explain.
The Trooper not only uses a clever play on the Iron Maiden font for its label, but will come in both cask and bottled versions, and, most importantly, will have worldwide availability (unlike many similar boozy band brandings) according to a follow up post on the beer's Facebook page: "We'll be selling it online from May (worldwide) and are already working on getting it into pubs and shops all over the world."
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| "Can I see your ID before I pour, please?" |
The real question is, will Iron Maiden merch booths be selling those killer tap handles, and for how much?
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